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The availability and price of these features will differ throughout campaign progress.
Marketing campaign – running a marketing campaign brings about a dozen new skiers to the park. You can select wealth and skill of new skiers. Running exclusive marketing campaign is more expensive but it brings skiers with a lot of money.
PR campaign – use public relations campaign to quickly neutralize the effect of bad reputation. If skiers have left park in the past because they did not like it they spread bad word about it. PR campaign eliminates this effect by rising your popularity.
Friends – friends can increase number of skiers in the park beyond its parking limit. Given number of new friends come every morning. This feature can be disabled.